My Review and Recommendation of Success On Purpose by E.R. Haas and Kent C. Madson.

My Review and Recommendation of Success On Purpose by E.R. Haas and Kent C. Madson. 

While an internet marketing pro might question the next few comments that I am choosing to lead off with in this review, I feel I should answer one the questions you may be entertaining now: 

Yes, I am a long time affiliate of ThinkTQ.  I helped edit the book Success On Purpose. I am very “pro” when it comes to contents of the book and what it could possibly mean for many people.  

Why share this with you up front?  

Simple: because I believe it helps you.  You know me just a bit more and hopefully that will help you determine whether or not you feel the review is valid or could be helpful to you or someone else in your circle of influence.  

How Success On Purpose Was Born and My Basic Summary Of “What’s There.”  

(Please note: most all of what you read here is my interpretation, summary and wording. Go to the site for tons more information for how they might say it!)

Putting it in my terms, the book came out of a statistical realization based on the responses from so many people who had taken the TQ Test that serves as the basis for The Power Of TQ personalized book.  (In fact, that was my introduction to ThinkTQ.com: I purchased the book and found it to be tremendously helpful.).  

At any rate, the thousands of test scores caused E.R., Kent and his team to probe for a possible common denominator as to why people either did or did not live what I might call “successful, on purpose” lives (these are not their terms).  

The probe began because people who had taken The Power Of TQ test (and received their personalized book as a result) came to them for answers regarding how to improve their test scores and enhance their daily life performance.  In the words of the authors: 

“Thousands of people were writing us...What they wanted to know was... where is the starting point to turn their life around — step by step.”  

The search led the authors statistically to a strong sense of personal mission being that which empowers people and causes them to live up to their full potential.  

Now without going into all the details (that’s a complete chapter in the book: chapter two in fact), more research led them uncover what I would term a formula for discovering what the authors term the “natural mission” of a person.  

And that’s the nature and design of the book: the reader works through a sequential, systematic process of clarifying his or her visions, values and roles.  In the process, then, the he or she is led to discover what I would term his or her own “Ah, ha!” realization about...

• Where they truly desire to go,
• Who they desire to be in the process,
• And the steps of action needed to accomplish both. 

In other words, the outworking of their personal mission (or missions) in life.  

So Why Do I Recommend The Resource? 

Personally, I’ve spent my entire professional career working from I might call the “hands on” side of life.  In the local church I served as a on the pastoral staff primarily as a trainer of others.  


When I joined a friend of mine in a seminary setting it was in response to his offer to be a part of establishing a hands on, “learn while do you” approach to training men for the work of the ministry. I was hired on as the Director of Internships to head up their third year of training in the Master of Divinity degree program: a program where each man served as a full time intern in a ministry setting. They learned by doing.   

With those thoughts in mind about who Lee Wise is, I recommend it because...

1. First of all, it is hands on, action oriented.  In my estimation, many of the personal examples and related exercises are superb.  
2. It is not “other world” in nature: i.e. requiring a mystical realization of some sort.  
3. It is value driven (I’ve spent all of my professional life stressing the importance of values in a person’s life).  The value exercises are very, very profitable. 
4. I’ve had extensive interaction with E.R. Haas and in my opinion his desire to make a positive impact on the world is very strong and sincere. 
5. It is good for use in either a faith based or non faith-based context.  In other words, as one following the system I define everything based on my beliefs, values and goals.  (A P.S. to my faith based friends here: if you want to see my video regarding Success On Purpose and “The Christian Connection,” click here.)

In The End, Who May Not Be Satisfied With Success On Purpose? 

While E.R. and Kent reflect passion and purpose themselves in creating the resource, you should know that in the end it means work on your part if you are going to gain full value from the exercises found inside.  

Is it a profitable, interesting read?  Yes, in my opinion.  And even though it says on the front cover of the latest edition “A simple formula for discovering your life’s natural mission and authentic direction,” please be aware of the following: 

1. Simple does not mean it is not time consuming: it most assuredly can be.  
2. Simple does not mean that deep, soul searching thought is not needed: which in turn may translate into additional time.  For example: by following the authors’ process for drilling down into your heart and tightly defining the values you choose to live by it could be a stretch!  

Simple? Yes.  “Easy” in the sense of not difficult?  Yes.  But you may need to come back to it in stages (which you can) to experience its full benefit.  I do!  

And should you be looking for a quick, self-help read: this is not the book for you.  The very last page in my copy of the book has the number “502” printed on the bottom of the page.  That gives you a hint, right?  

Okay, Lee, Any Other Points I May Not Relate To? 

As a matter of fact, yes!  

The style of writing is VERY distinct with FREQUENT use of capitalization like you just read.  Personally, I don’t relate to that style of writing, and I think anyone reading through the resource will need to adjust internally if they are to experience a successful read.  

Along with the observation about capitalization, the layout of the book is very distinct as well: i.e., how headings are used, using of bold characters, etc.  

And, quotes: lots and lots of quotes.  If you are not “in” to quotes, that could be a bit distracting to you.  

In places you will also find longer explanations and repetition.  In fact, the authors even share their reasoning for repetition at the beginning of the book to prepare you for your reading adventure.  

Also, with regards to the explanations or points made, some might describe it as overkill in place.  

I Thank You!  

I realize this review article could easily be classified as longer than most, but I did want it to reflect certain level of quality and helpfulness.  

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© Lee Wise All rights reserved.  You may freely distribute this review article.  The copyright and this resource box must be included.

Lee is an internet marketer and writer.  With a passion for on purpose living and making a positive impact the world, he seeks to encourage people in business and the business of life.  See more here: http://attractionmarketingexcellence.com 

For Lee’s helpful series entitled 21 Great Time Management Questions, send a blank email to this address  mytimeismylife@aweber.com  


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If you would like to see my video presentation of this, just look below! Enjoy.